I had exported my VN in Novelty and under the "build" folder where the exported file was stored, I created a shortcut to open the game. This shortcut works fine on my computer. It's just when I try to send it to others it doesn't work.
There are two problems in the shortcut you created.
a) For the executable link, it says "Play Game.exe" at the end, where it should probably say "player.exe".
b) The "Start in" directory still points to the path on your development machine ( C:\Users\Ashleigh\Desktop\Arcadia\Build ) which of course does not exist on the PC of another person like your friend.
However, even after fixing these things on my machine, the program shows the error "Unable to open player.nvz". This file is nowhere to be found though.